I have been telling my clients since 2008 that social media will play a big role in advertising and specifically in SEO.
Some followed my advice, others are just now beginning catch on. Facebook Ads are now costly, though highly effective and Google + has become an important part of the picture when it comes to organic rankings of local businesses.
Ellen Jeanette Jackson
The following paragraph is a partial article and came from Forbes.
“The three Pillars of SEO in 2014.”
Contributor Jason DeMers
While social media has been a factor in the ranking algorithm for years, the community has been reluctant to officially adopt social media as a key role within SEO campaigns.
Social media wasn’t around when SEO first developed into an industry, but it’s now pervasive across all industries and our culture; and it provides the means to increase shareability, distribution, and reach. This, in turn, provides readers and search engines alike with new metrics by which to measure quality (ie, quantity of shares and mentions in each social media channel, which are both easily measurable). As a result, “social signals” are now the fastest-rising search engine ranking factor, and business owners that fail to recognize this will be left in the dust by their competitors that do.
So, in 2014, the three pillars of SEO remain the same as they were in 2013; but I predict (and hope) that social media will come to be fully adopted as the third pillar by previously-skeptical business owners and marketers. Content strategy, inbound links, and social media strategy are the three key elements to building a strong, successful SEO campaign, regardless of the industry. Let’s explore each element in more detail so you can craft a winning SEO strategy.