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SOCIAL MEDIA SIMPLY EXPLAINED
By Ellen Jeanette Jackson
Social Media For Marketing: Developing Your Goals
Many business owners join social media sites without a goal in mind.
Social media marketing can help with a number of goals, such as:
SEO ( Organic ranking) Google + is a proven media to achieve this.
Conversions of promoted services
Creating a brand identity and positive brand association
Communication and interaction with key audiences
Website traffic / Conversion
Best Social Media Marketing Tips: Learn Marketing With Social Media
Here are some social media marketing tips to keep you on the right track across all your social media campaigns.Planning – As discussed previously, building a social media marketing plan is essential. Consider keyword research and brainstorm content ideas that will interest your target audience.
Content is King — Well not always, depending on the social media platform this is now a hugely debated subject. Though it should be consistent with other areas of online marketing, content reigns king when it comes to Google + & Linked In. Facebook is a mixture of images and offerings and video marketing. Instagram and Pinterest is almost exclusively devoted to images and we all know YouTube is utilized for video marketing. Twitter allows 140 characters and is the SMS of social media marketing. Make sure no matter what platform, that you are offering valuable information that your ideal customers will find interesting and causes engagement and furthermore re-sharing of the information.
Create a variety of content by implementing images, videos, and info-graphics in addition to classic text-based content
Consistent Brand Image — Using social media for marketing enables your business to project your brand image across a variety of different social media platforms. While each platform has its own unique environment and voice, your business’ core identity should stay consistent. Pictures speak a thousand words and depending on the platform of the specific social media site, it will be the single most important action. Utilizing your Logo will assist in identifying your companies brand, no matter where they see you.
Creating Blogs — Blogging is a great social media marketing tool that lets you share a wide array of information and content with readers. Your company blog can also serve as your social media marketing blog, in which you blog about your recent social media efforts, contests, and events.
Trusted Links — While using social media for marketing relies primarily on your business sharing its own unique, original content to gain followers, fans, and devotees, it’s also great to link to outside articles as well. If other sources provide great, valuable information you think your target audience will enjoy, don’t be shy about linking to them. Linking to outside sources improves trust and reliability, and you may even get some links in return.
It is very important that the links are legitimate, trusted links as you are being directly connected to whomever you link to. Your reputation is now on the line.
Track Competitors — It’s always important to keep a close eye on competitors— can provide valuable data for keyword research, where to get industry-related links, and other social media marketing insight. If your competitors are using a certain social media marketing technique that causes high engagement by potential clients and buyers, do the same thing, except better.
Measure Success with Analytics —You can’t determine the success of your social media marketing strategies without tracking data. Google Analytics can be used as a great social media marketing tool that will help you measure your triumphant social media marketing techniques, as well as determine which strategies are better off abandoned. Attach tracking tags to your social media marketing campaigns so that you can properly monitor them.
Deciding on what Portals are most important to you – One of the important things to determine is also what social media platforms will work best for your industry. Between Facebook, Google+, Linked in,Twitter, Instagram, Pinterest & YouTube, you should determine which is most important, unless you are willing to hire someone to manage all portals, it can become quite overwhelming.