Important info shared.
Content is King …
Links are the Queen…
Creating fresh content has become one of the few ways for your website to rank higher organically. Social media, newsletters and great onsite links are important as well.
So here is the deal….
Blog 3 times per week.
(If you have time).
Content writing can be costly and time consuming. Depending on the research needed and industry, it can take an expert writer a few hours to produce a quality blog. Most American owned and operated companies charge between $25.00 to $50.00 per article depending on the industry and text length.
Some companies offer monthly packages that include blogs. However, the latest trend is charging business owners per hour. This practice usually costs the business owner more per blog.
It’s no surprise that medium-sized companies often invest in full-time content writers.
A lot of foreign companies offer content writing, but many times the articles are missing the local feel and lack the originality needed to captivate the reader’s attention. Often times these blogs are poorly written even though they’ve been edited and corrected.
Lets face it, if you live in Atlanta, it will be much easier to write about current weather conditions and traffic on 285, 75 or 400.
Loading your site up with fresh content will cause the spiders to be interested in serving your Website and you should rank higher.
According to this info, the average small business should spend between $350-$450.00 per month minimum in fresh content to increase conversion.
DON’T BE SHY! CALL TO ACTION IS STILL A MUST TO MAKE THE PHONE RING!
55 Tips to better SEO is a great article and full of relevant info.
Are you willing to invest?
PPC has always been deemed expensive and not as effective when no other methods are implemented. However, this information clearly shows the amount of work that has to be put into a site in order to have great organic ranking consistently. It may also cost more in the end.
The perfect marriage is obvious and consists of a great Website with easy Navigation, even better Content, SEO, Social Media, and PPC ( or local Adwords Express for store fronts).